Part 2

Southern Telecom Statistics:
Product: Internet, television, and phone services.
Head office: Perth Australia
Employees: 5,000
Market share: 65 percent in 2006 and 45 percent in 2007.

The Market:
According to the market surveys the biggest reason for the loss of customers is technical support. The fastest growing part of the market is the 60 year old and up sector which needs the most technical help. Market studies show the competition offers better support and they have a better help desk. When people need customer support the help desk provides better solutions.